OUR LOGO Granted, it is a strange looking thing. But there is logic to the design.
The outermost circles:
Represent people like you and me who are actively in pursuit of an objective (i.e. accident prevention).
The medium circles:
Represent the 'team' that is naturally formed by the shared objectives of the aforementioned people.
The large centre circle:
Is the 'network' created by the common objectives of all the individuals and their respective teams.
So, a network can become an incredibly powerful driving force, and if you multiply that effect through hundreds and thousands of companies it can pay dividends on a truly social scale.

Therefore your actions benefit you, your team, your network and society as a whole. That's why taking part is so important.